Privacy Policy

1 — Introduction

Storefire Thai Food is committed to protecting your privacy and ensuring the confidentiality of personal information you provide. This policy describes how we collect, use, store, and protect your personal data when you visit our site or make a purchase.

For any questions about this policy, please contact us at the address at the end of this document.

2 — Data We Collect

2.1 Data you provide

When you make a purchase or create an account, we collect:

• Name and contact details (email address, phone number)
• Billing and delivery addresses
• Payment information (processed securely by our payment providers)
• Order history and preferences
• Communication preferences

2.2 Automatically collected data

When you visit our site, we automatically collect:

• IP address and browser type
• Device and operating system information
• Pages visited and links clicked
• Date and time of visits
• Referring websites

3 — How We Use Your Data

We use your personal data to:

• Process and dispatch your orders
• Communicate with you about your orders and deliveries
• Provide customer service and respond to your enquiries
• Improve our site and user experience
• Send marketing communications (with your consent)
• Prevent fraud and maintain site security
• Comply with our legal obligations

4 — Cookies & Tracking

We use cookies and similar tracking technologies to improve your browsing experience, analyse site traffic, and personalise content. Cookies are small text files stored on your device.

Types of cookies used:

• Essential cookies: Required for the site to function (e.g. cart, checkout)
• Performance cookies: Help us understand how visitors use the site
• Functional cookies: Remember your preferences and settings
• Marketing cookies: Track your browsing to show relevant ads

You can manage your cookie preferences at any time via your browser settings or our consent banner.

5 — Data Sharing

We may share your data with:

• Service providers: Couriers, payment processors, and email services
• Legal obligations: When required by law or to protect our rights
• Business transfers: In the event of a merger, acquisition, or asset sale

We do not sell or share your personal data with third parties for commercial purposes.

6 — Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse, including:

• SSL encryption for data transmission
• Regular security assessments and updates
• Restricted access to personal data
• Secure payment processing via trusted providers

7 — Your Rights (UK GDPR)

Under UK GDPR, you have the following rights:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete information
• Erasure: Request deletion of your personal data
• Restriction: Restrict how your data is used
• Portability: Receive your data in a portable format
• Objection: Object to the processing of your data
• Withdraw consent: Withdraw consent for marketing communications

To exercise any of these rights, contact us at info@storefire.co.th.

8 — Data Retention

We retain your personal data only as long as necessary for the purposes described in this policy, to comply with legal obligations, resolve disputes, and enforce our agreements. Order data is generally retained for 7 years for accounting and tax purposes.

9 — Third-Party Links

Our site may contain links to third-party websites. We are not responsible for the privacy practices of those external sites. We encourage you to review their privacy policies before providing any personal information.

10 — Minors

Our site is not directed at children under 16. We do not knowingly collect personal data from minors. If you believe we have collected information from a minor, please contact us immediately.

11 — Policy Updates

We may update this privacy policy to reflect changes in our practices or legal requirements. The updated version will be published on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

12 — Contact Us

For any questions, concerns, or requests relating to this privacy policy or our data practices, contact us: